Risk is an important consideration for your brand in the gluten-free market because your consumer relies on and trusts you to provide safe and delicious food options for themselves, their friends, and their
Too many products labeled “gluten-free” state in fine print that they were manufactured in facilities that also produce products with gluten. In many cases, the facilities also process other common allergens that you may not want in or even near your products.
Allergen intolerant consumers are detailed label readers and often steer clear of such risky options. Your brand relies on and is impacted by the manufacturer that produces your products. Whether they manufacture in a consistently safe manner for your customers will impact your brand’s success or failure in the allergy-friendly market.