Alignment with consumer trends has propelled ancient grains to the forefront of food formulation and consumer demands. Considering the many functional purposes and marketing claims that ancient grains serve, millions of consumers are looking to spend billions of dollars for healthy nutrition. Ancient grains are poised to account for a significant chunk of that market.
Each year, the leading marketing groups and food organizations release their lists of trends for the coming year. As we wrap up the first quarter of 2018, we’re taking a closer look at these trends and how they’re impacting ancient grain demand.
Ancient Grains as Plant-Protein
Whole Foods, Eat This Not That, even Chase have all mentioned plant-based proteins in their 2018 predictions. With a rise in plant-based foods, ancient grains allow the opportunity to increase protein without eliminating grains. While many ancient grains provide a good protein source, quinoa and amaranth flours boast an excellent balance of amino acids not usually found in grains or many other plants, resulting in a complete protein ideal for meat and dairy alternatives. The Plant Based Foods Association anticipates market growth for dairy replacements to rise to $19.5 billion and $5 billion for meat replacements by 2010. Ancient Grain Ingredients offer superior potential in both categories.
Transparency leads many 2018 lists, including Mintel, Whole Foods, and Specialty Food Association. Also referred to as clean label, this trend speaks to a growing consumer concern with understanding the true origin of the foods they eat. Innova Market Insights reports 7 in 10 US and UK consumers want to know and understand the ingredient list of the foods they purchase. What began as a desire for more natural foods and better knowledge about the ingredients used in food production has quickly developed into a focus on all aspects of product labeling, including non-GMO, fair-trade, ethically and environmentally friendly ingredients. That natural nutrition and non-GMO status of ancient grain ingredients help serve these trends.
Ancient Grain Puffed and Popped Snacks
Whole Foods listed puffed and popped snacks this year and Greatist specifically called Popped Sorghum one of its healthy food trends going mainstream in 2018. As an ancient grain ingredient company, we are particularly excited to see this trend getting the attention it deserves. Nu-World’s line of VisauraTM Puffed and Popped Ancient Grains include puffed millet, puffed amaranth, puffed quinoa, popped and puffed sorghum and many more. These ingredients offer opportunities for inclusion in a variety of snack products such as clusters, hot and cold cereals, granolas, or even stand-alone!
Ancient Grains as a trend of their own
Ancient Grains as a trend of their own was also proclaimed by The National Restaurant Association, , Insider, and Today’s Dietician. In addition to “ancient grains”, Eat This Not That listed quinoa and non-wheat noodles and pasta made from buckwheat, rice or quinoa flours. Prepared Foods recognized a renewed interest in sorghum as a recent hot trend. As the nutritional benefits and marketing advantages grow in awareness, the popularity of these products has begun to speak for itself. Innova Market Insights details that new products launched featuring ancient grains increased fivefold from 2007 to 2017. In addition, when ancient grains can be delivered in whole grain forms, the product advantages multiply.
What’s old is often new again and Nu-World is excited to be leading the way toward continued growth in the inclusion of these functional grains. For more information on how to use ancient grain ingredients in your product formulation, contact us today.